Keel is the MCP layer for Amazon Seller Central and Vendor Central data. Connect unlimited accounts, then ask Claude or any MCP-capable AI agent for reports, exports, forecasts, and operating answers you'd normally pull by hand.
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Keel exposes Amazon Seller and Vendor data through the Model Context Protocol — structured, permissioned, and built for AI agents to reason over.
Connect every Seller and Vendor account you operate, across brands and marketplaces. Ask a single question; get an answer that spans all of them.
Plug in Claude — or any MCP-capable agent — and work in plain English. Pull reports, compare markets, run forecasts, and ship exports without touching a dashboard.
Claude talks to your accounts through Keel's MCP server. Ask in plain English — Keel fetches, joins, computes, and returns an answer in the format you actually need.
OAuth in, pick the marketplaces that matter, scope the data each agent can reach. Takes minutes, not a quarter.
Keel exposes typed tools your agent can call: sales, catalog, ads, brand analytics, finance. No prompt engineering around schemas.
Ask for what you need in plain English. Get an Excel, a forecast, a reorder brief, or a live dashboard — from one conversation.
Keel unifies Seller Central, Vendor Central, SP-API, and the Ads API under a single structured interface. Your agent sees one clean surface — not twelve portals.
Sales, catalog, orders, advertising, finance — surfaced as typed MCP tools your agents can call directly, not scraped screens.
Plug in every account you operate across brands, markets, and entities. No seat tax, no per-account ceilings.
Search terms, market basket, demographics, and repeat-purchase cuts — queryable through chat with joins across accounts.
Demand, revenue, and ad-spend forecasts with seasonality and Prime Day built in. Ask for alternatives, not just charts.
Any answer can leave as a spreadsheet, a PDF brief, a Notion page, or a shared Google Sheet — formatted, not dumped.
Pin a conversation as a live report or micro-site. Your team opens a link instead of rebuilding the query.
Currencies, VAT, channels, and vendor vs seller semantics are reconciled before the agent sees them.
Fine-grained scopes per account and per agent. Every tool call is logged; data never trains a model.
"KeelAI cuts out a lot of the reporting busywork. Instead of jumping between Seller Central and spreadsheets, we ask once, get the numbers back, and move straight to the decision."
Direct answers about how Keel works, what it connects to, and how your data stays yours.
Keel is a Model Context Protocol (MCP) server that connects Amazon Seller Central and Vendor Central accounts to AI agents like Claude. It exposes sales, catalog, advertising, finance, and Brand Analytics data as typed tools so agents can answer questions, build reports, and generate forecasts without scraping dashboards.
Dashboards display data; Keel makes data callable. Instead of building charts in advance, you ask a question in plain English and an AI agent fetches the data through Keel, joins it across accounts, and returns the format you need: a spreadsheet, a PDF brief, a forecast, or a live page.
Keel works with Amazon Seller Central, Vendor Central, the Selling Partner API (SP-API), the Advertising API, DSP, Brand Analytics, Search Query Performance, Reports API, and Finance API. You can connect unlimited accounts across brands and marketplaces.
Any agent that speaks the Model Context Protocol can use Keel. Claude is the most common choice today, but Keel is agent-agnostic. Point your MCP-capable client at the Keel server and it gets a typed interface to your Amazon data.
No. Keel runs with fine-grained, per-account scopes. Every tool call is logged and auditable, and your data is never used to train a model.
Keel is built for Amazon brands, agencies, and aggregators that operate one or many Seller and Vendor accounts and want to use AI agents to replace manual reporting, ad-hoc analysis, and dashboard hopping.
Cross-account P&L reporting, demand and revenue forecasting with Prime Day and seasonality, Brand Analytics search-term exports, stockout-risk briefs, advertising performance comparisons, vendor-vs-seller reconciliation, and ready-to-share spreadsheets, PDFs, or Notion pages all work from a single conversation.
A 30-minute call. Let's talk about how Keel would work for your Amazon operation.
Or email contact@keelai.it. We reply within a business day.